All Kinds Of "Head-And-Shoulders" Patterns Popping Up All Over the Place


Since we pointed out the head-and-shoulders pattern some analysts say has developed over the month of September, we've received a number of responses on other head-and-shoulders patterns that could be developing in the S&P right now.

Two other patterns — both long-term — could also be in the works right now, according to readers are into technical analysis.

First, one model (via Allan Dereniwsky) suggests the S&P has seen a head-and-shoulders forming since April 2009, with a shoulder developing in May 2010, and the model coming to a head around May 2011.

head and shoulders since april 2009

This version suggests that we'll see equities rebound and another shoulder form, probably sometime late next spring if we trust the pattern. This belief runs contrary to the commentary we've been hearing heralding an imminent recession, since we would see markets pick up over the next nine months before plummetting.

A second perspective traces a head and shoulders all the way back to the 1990s, sent in by a Korean reader named Kim. We think this pattern is a whole lot scarier.

head and shoulders since april 2009

If we believe this pattern, then the S&P is already on its way down from its last shoulder, and we're about to see a long and drawn out drop in equities over the next few years.

Anyway, it may all be nonsense over-reading into patterns. Just something to enjoy looking at.

 

 

 

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Source: http://feedproxy.google.com/~r/businessinsider/~3/TfptmxYu1zw/tons-of-head-and-shoulders-craziness-going-on-right-now-2011-10

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Hashtagart Turns Twitter Profile Pics Into Beautiful Mosaic Art


Hashtagart creates elaborate mosaic art out of Twitter users' profile pictures:"Hashtagart has proprietary technology and a suite of apps that make it fun for consumers to spread a brand's message. Consumers are no longer advertised to, they BECOME the advertisement, and they have fun connecting with the brand."

The images above are 11am and 5pm  screengrabs from a new Dark Knight movie teaser done with hashtagart's Mosaic app. Check out their other projects for Roku, Window Phone 7, and MSNBC 2010 election coverage.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/I7XYrK6Y8x8/hashtagart-turns-twitter-profile-pics.html

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Will Daily Deals Turn Newspapers Around?


"Groupon is Hastening the Demise of the Newspaper Industry," wrote a daily deals trade pub in April.

It could be the other way around.

The technological barriers to the deals space are pretty low;  Shoutback and Nimble Commerce  and many other companies are offering consulting and white-label systems to power deal mechanisms. And newspapers have other things many other Groupon clones don't -- large local audiences that are still used to turning to newspapers for coupons,  and a sales force with established local relationships.

The Boston Globe is offering its own Boston Deals (promoted on the home page, no less) after trying a partnership with BuyWithMe last year (and SCVNGR, also last year) as it moves to separate its online content from a potentially more lucrative e-commerce business.  Boston Phoenix offers deals,  Star Tribune in the Twin Cities offers STeals.

It's interesting how newspapers today struggle to make money on content -- putting up paywalls, repackaging it into single-device apps -- instead of going for an easier buck.   It seems like the newspapers should be able do a lot with the two things they already have -- local audiences and local sales relationships.  They could  do daily deals, for example, like The Globe, Phoenix and Star Tribune. Or they could aggregate local deals from Groupon and its numerous clones, Yipit-style. (Maybe they could also print some of these deals in Sunday circulars, for fun.)  Or maybe they could try getting some of the classifieds back from Craigslist -- has any newspaper really tried?

But even content -- what if they took their massive and rich content they have accumulated and repackaged it for a different, non-news market?  For almost everything a large newspaper touches there's a start-up that is likely doing for more money.  School ratings in the Globe? There's School Digger and Great Schools. "Hyper-local news"?  Neighborhood Scout.

A lot of tech start-ups are going to great lengths to produce content to attract people to sell their services to. With newspapers, it almost feels like they half-heartedly bolt on random third-party services (job search by Monster, auto listings by cars.com)  to attract people to read content off which the newspapers then struggle to make money.

It's easy to be an armchair strategist so I'll shut up, but I like newspapers and hope that maybe the Globe's and other publications' experiments with daily deals will mark the beginning of things turning around for them.


Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/Bcte0n0ESpA/will-daily-deals-turn-newspapers-around.html

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FBTO: No Letter

FBTO is an online insurance company. Yet there are customers who still receive information by post. To let them know that they can control all their FBTO business online, FBTO sends just an empty envelope. The text printed inside points them to fbto.nl/noletter. After filling in their personal code, they can leave their e-mail address. [...]

Source: http://www.ibelieveinadv.com/2011/09/fbto-no-letter/

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Casual Mobile Advergames - For Cats!


Puss In Boots, boot up your tablet - Friskies has released not one but three Games for Cats advergames playable in any tablet browser thanks to the magic of HTML5/CSS3. The games don't scale down to the phone screen size, though, so smaller cats are out of luck. The games are Cat Fishing,   Tasty Treasures Hunt, and Party Mix-Up. Cats like.

Now waiting for a study on the advergames's effect on feline brand recognition.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/Xip7_cjn0cU/casual-mobile-advergames-for-cats.html

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